Dolly is a creative professional with multidisciplinary experience in branding design, creative direction, social media, and interior styling, specialising in F&B and lifestyle brands.

Skilled in developing cohesive visual identities, leading creative projects from concept to execution, and creating impactful brand experiences across digital, print, and spatial environments.

Strong ability to combine aesthetic direction with strategic thinking, team collaboration, and efficient project management to support brand growth and business objectives.

Harriet & Co is a creative platform that combines Dolly’s interests and professional work from branding design, interior styling, home decor and F&B projects.

EXPERIENCE

EDUCATION

HEAD OF CREATIVE

PT.ARTISAN KULINER INDONESIA, Jakarta, Indonesia

Full Time, June 2026 - present

  • Lead and oversee the overall creative direction and visual identity of the brand across digital, social media, campaign, and print platforms

  • Develop and maintain strong brand consistency across all brands

  • Build, structure, and manage the Creative Department, including workflow systems, team coordination, and creative processes

  • Lead and mentor the creative team, including graphic designers, social media coordinators, and videographers

  • Direct creative concepts, campaign ideation, photoshoots, and content production from initial strategy through execution

  • Collaborate closely with marketing and management teams to align creative output with business objectives and campaign goals

  • Manage creative timelines, priorities, and asset delivery to ensure efficient and high-quality output

  • Oversee production of branding materials, packaging, social media content, motion graphics, and promotional assets

  • Establish creative standards, visual guidelines, and scalable design systems for long-term brand growth

MID-LEVEL GRAPHIC DESIGNER

MINT HOME PTY LTD, Melbourne, Australia

In-house Contract, April 2010 - April 2015

  • Produced printed marketing collateral for seasonal campaigns and product launches

  • Developed patterns and designer branded stationery materials aligned with overall visual identity

  • Created weekly digital marketing assets and monthly magazine advertisements to support brand communication and promotional activities

GRAPHIC DESIGNER & MARKETING ASSISTANT

FHL GROUP PTY LTD, Melbourne, Australia

Part Time, April 2010 - April 2015

  • Designed and developed promotional materials across print and digital platforms to support product marketing initiatives

  • Managed and maintained company website content, ensuring timely updates and brand consistency

  • Coordinated with overseas printing vendors and suppliers to optimise packaging production, cost efficiency, and material quality

GRAPHIC DESIGNER & MARKETING ASSISTANT

R.MICHAEL TRADING CO PTY LTD, Melbourne, Australia

Part Time, December 2009 - May 2013

  • Designed and developed promotional materials across print and digital platforms to support product marketing initiatives

  • Managed and maintained company website content, ensuring timely updates and brand consistency

  • Coordinated with major suppliers and local brands such as Harvey Norman, Beville’s Jewellery, and Spotlight

Bachelor of Visual Communication Design

Swinburne University of Technology, Melbourne, Australia

June 2008 - March 2011

SENIOR GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER

PT.ARTISAN KULINER INDONESIA, Jakarta, Indonesia

In-house Contract, November 2016 - May 2026

  • Developed and executed social media strategies across Instagram, TikTok, and other digital platforms

  • Oversaw content creation including visuals, captions, motion content, and campaign storytelling

  • Collaborated with videographers and marketing teams to ensure cohesive brand communication

  • Managed social media scheduling, publishing, and community engagement

  • Monitored social media performance, audience insights, and engagement metrics to optimise content strategy

  • Identified digital trends and translated them into relevant, engaging content ideas

  • Ensured all digital content maintained brand consistency and aligned with overall creative strategy

BRAND DESIGNER & INTERIOR STYLIST

HARRIET & CO, Jakarta, Indonesia

Founder, June 2016 - present

  • Founded and managed a multidisciplinary creative specialising in branding design and interior styling for lifestyle, F&B, and real estate clients

  • Developed brand identities including logo design, typography systems, packaging concepts, and visual direction tailored to each client’s positioning and target audience

  • Collaborated directly with clients to understand business goals, brand values, and spatial requirements

  • Provided interior styling and property staging services for residential and real estate projects to enhance visual presentation and market appeal

  • Curated furniture, decor, colour palettes, materials, and styling elements aligned with each project’s aesthetic direction

  • Produced creative moodboards, styling concepts, and presentation materials for branding and interior projects